And way up on the top of my board for 2009 is:
While it may seem like something far down the list today, by the end of the year, perception will be the key to much of digital marketing that will be done.
Where social media, DM and digital properties will succeed in the coming year is driving perception. In fact, social media already excels here. The lack of relevant case studies is now mainly due to a marketers’ desire to drive messaging rather than perception.
Where individuals succeed on Facebook and Twitter is in crafting personas. They create personalities and live them. Often, we can be surprised when meeting someone we only know through their digital presence. They are much different than we had thought. Perception.
Much more on this throughtout the year.